Featured Educators
The Lineup
Headliner · Redken Artist
Anne Chesbro
Anne M. Chesbro is the CEO of Platinum Salon Suites LLC, COO and Co-Owner of Platinum Salon ROC, Inc., and a Redken Artist and Educator with more than 30 years of experience behind the chair. Specializing in hair color, formulation, corrective color, and color theory, she is passionate about helping stylists understand the science behind beautiful, predictable results. As a national educator, Anne has taught at premier industry events, advanced academies, and hands-on programs, translating complex haircolor concepts into practical techniques that build confidence behind the chair. She is also the creator of the Fact vs. Myth series on social media, where she combines peer-reviewed cosmetic science, manufacturer data, and salon experience to challenge industry misconceptions and promote evidence-based education. A NAHA nominee, salon owner, mentor, and business leader, Anne is dedicated to elevating the professional beauty industry through education, leadership, and a commitment to lifelong learning
@anne_chesbro
Headliner · Redken Artist
Joe Chesbro
Joe Chesbro is a salon owner, Redken Design Educator, and NAHA finalist dedicated to elevating the craft of haircutting. As the owner of Platinum Salon ROC and Platinum Suites, he blends creativity with ongoing education. Joe is also a Sam Villa Pro Tools ambassador, featured YouTube tutorial creator, and industry trend spotter. Through on-stage education and mentoring, his mission is to inspire growth and help stylists unlock their full potential.
@joe_chesbro
REDKEN SUPPORTING ARTIST
DeeJay Swaney
DeeJay Swaney is a Level 6 stylist at Chemistry Hair Salon in Bossier City, Louisiana, with 15 years behind the chair and a passion for making hair color make sense. His work has been featured in the 2026 Redken Shades EQ Look Book, and he is proud to serve as a Shades EQ Specialist Educator alongside Megan Watson. Known for breaking down formulation into simple, practical strategies, DeeJay helps stylists build confidence behind the chair and formulate with intention for every guest, every time. His approach focuses on creating high impact, lived-in color while working smarter, not harder, through efficient techniques and predictable results. In this class, he will also be sharing how to identify current and upcoming trends. What trends to expect, and also what’s HOT right now! Whether you’re looking to strengthen your formulation skills or elevate your color services, DeeJay’s goal is to give you the tools, knowledge, and confidence to create beautiful hair with consistency and ease.
@itsdeejay
REDKEN SUPPORTING ARTIST
Leslie Hilger
Leslie Hilger is an educator of ten years helping facilitate ways to work smarter not harder for the everyday stylist. She takes a real world approach to her clientele and supports the concept that all it takes is an open and honest conversation to turn a first time guest into a life time client. When not working behind the chair or educating salons on all things Redken, Leslie enjoys spending time with her three children and reclaiming her health by going to the gym.
@leslieh.redken
Educator
Alison Rodriguez
Alison Rodriguez-Jones is a salon owner, educator, and business leader with more than 20 years of experience in the beauty industry. Raised in a salon by her hairstylist mother, Alison developed a passion for the industry at an early age. After cosmetology school and gaining experience behind the chair, she co-founded Salon Bella Vi alongside her mother and sister, helping grow the business into a successful multi-location salon. For more than 12 years, Alison has led and mentored salon teams, developing future beauty professionals while building a culture centered on growth, leadership, and exceptional client experiences. Through Mastermynd Beauty, she is passionate about sharing the lessons, systems, and strategies that have helped her build a thriving salon business and empower others to do the same.
@alisonrodriguez
Educator
Mark Rodriguez
Mark Rodriguez is an entrepreneur, filmmaker, and business strategist who helps beauty professionals grow their businesses through modern marketing, social media, leadership, and AI-driven systems. As the founder of Mastermynd Media and co-founder of Mastermynd Beauty, he has spent the last decade helping brands and entrepreneurs build stronger connections, increase visibility, and drive sustainable growth. Known for combining creativity with practical business strategies, Mark works with salon owners, stylists, and beauty professionals to strengthen their personal brands, elevate the client experience, and create scalable businesses. His mission is to equip beauty professionals with the mindset, tools, and strategies needed to thrive in an ever-evolving industry.
@marksmynd